Job Description
- Guides critical market research in the learning platform and cross-subject content space in order to inform content development work on the Nearpod and Flocabulary platforms.
- Partners with customer-facing teams (sales, marketing, professional development, support, etc) to understand and prioritize content buyer needs.
- Defines market problems (with supporting multi-faceted research) that will be the foundation for the roadmap vision.
- Identifies federal, state and local funding sources that will inform development decisions.
- Collaborates with the content development leads daily to ensure solution-to-market problem fit.
- Owns understanding the “buyer persona” and defining the criteria by which they select Nearpod or Flocabulary as a content provider.
- Interprets financial performance data to build business cases for market expansion.
- Breaks down subject-specific (ELA, Math, Science, Social Studies, 21st century, etc) market needs in order to inform the instructional value proposition(s).
- Supports the yearly pricing motion by collecting pricing benchmarks from competitors and researching the effectiveness of our existing subscription model.
- Helps to build a culture of learning at Renaissance that encompasses all products.
Qualifications
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. In accordance with applicable laws, Renaissance Learning will provide reasonable accommodations that do not create an undue burden so disabled employees may perform the essential functions of the position.
Education & Experience
- Bachelor’s (BS or BA) or equivalent required, MBA preferred and
- Minimum 3 years of product manager or product strategy experience, OR equivalent combination of education and experience.
Certificates, Licenses, Registration
- None required, although may be required by states to register and/or complete background screening necessary for access to schools or state offices
Computer Skills
- Proficient in MS office applications
- Familiarity with Salesforce / Power BI preferred
- Virtual meeting software proficiency
Other General Skills
- Must have an excellent understanding of K-12 market, instructional approaches, and best practices.
- Demonstrated ability to read, analyze, and interpret complex documents
- Demonstrated ability to conduct market, competitive and financial research and articulate high impact market opportunities to stakeholders.
- Demonstrated ability to respond effectively to sensitive inquiries or complaints
- Demonstrated ability to make effective and persuasive speeches and presentations on complex topics to top management, public groups, state or federal education officials, top educators, and/or governing boards
- Demonstrated ability to define problems, collect data, establish facts, and draw valid conclusions
See more jobs at Renaissance
Apply for this job