Job Description
The Opportunity
As Sales & Marketing Coordinator, you will be an integral member of Fogo Island Inn’s Sales, Marketing, and Communications Team, reporting to the VP, Sales & Marketing. The primary focus of this role is to support and contribute to the organization’s Sales Strategy and to work collaboratively with the team to help facilitate sales efforts.
What You’ll Do
- Support the Sales, Marketing, and Communications Team with generating reports, documentation, and optimizing marketing opportunities with all segments
- Monitor annual Sales & Marketing Plan, and assist in tracking and reporting on sales metrics
- Keep the Sales & Marketing Calendar up-to-date with activities and events
- Field requests, plan, and execute events and familiarity trips for travel advisors, media stays, photo/film shoots, meeting planners, and others as required
- Contribute to a communications plan for travel partner portals, and upload regular updates to those websites
- Coordinate the development and production of print and digital promotional material for internal and external purposes, including for guests, clients, travel agents, partners, and media
- Responsible for department-identified special amenities program for VIP guests
- Maintain and grow Salesforce and Mailchimp databases
- Support the analysis of e-mail campaigns and social performance
- Contribute fresh and current ideas to the organization-wide Content Calendar, generating opportunities for cross-promotion across entities
- Act as the backup for the organization’s Webmaster
- Assist with arrangements for tradeshows, sales travels, and other events as required
- Assist in managing expenses, invoice tracking, and the departmental budget
- Pitch in and help with all the other sales, marketing, and PR initiatives as needed
- Hours of work may vary based on the business demands
Qualifications
Qualifications you’ll bring
- Post-secondary diploma or bachelor’s degree (required)
- 2+ years experience in sales/marketing and/or hospitality/tourism
- Possess excellent communication skills (verbal and written)
- Self-motivated, extremely well organized and able to manage a multitude of tasks and determine priorities while maintaining attention to detail
- Willing to take on any tasks to work alongside the team and achieve goals
- Proactive, learning mindset - ability to work in a fast paced, changing environment and work to solutions in unfamiliar situations
- Proficient in using Microsoft Office Suite, and Adobe Suite
- Experience working with a CRM (SalesForce preferred)
- Experience working with a PMS (IQWare preferred)
- Valid Driver’s License required
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