Job Description

The Vice President of Marketing for the Label Materials EMENA business leads the Marketing organization for the Label business and develops and implements strategic marketing plans, drives top line growth, and enhances profitability by setting and executing solid marketing strategies. This role is accountable for transforming our go-to-market approach to leverage our solutions for sustainable packaging needs. This includes reaching and influencing across the value chain from retailers & brands to our direct converter customers. You will be responsible for initiating new product development programs, driving cost reductions, and assuring the overall health of the business. This role will develop the commercial vision, subsequent strategy to achieve that vision and annual goals, and lead a talented commercial team (about 70 FTEs)  in line with our core values. As a key member of the EMENA Materials Group leadership team, you will actively drive cross-functional alignment to key group strategies, partnering with your peers to drive execution and deliver results while fostering a collaborative, inclusive and entrepreneurial culture. Teamwork and cross-function, cross-business collaboration will be a requirement for success. This role is a potential successor to the Vice President/General Manager EMENA position.

Key Responsibilities:

• Drive profitable growth and segment share gain in the Label Materials business.
• Deliver improved gross margins and expand EVA faster than our sales growth rate.
• Define sustainable and measurable value propositions to converter customers and end use segments. Develop new service, price and product platforms to create value.
• Transform how we sell from a mostly push model through converters to a brand specified model leveraging our sustainable and connected packaging solutions.
• Develop and execute appropriate business plans/multi-generation product line plans. Identify trends, opportunities to create competitive advantage and new ideas for products, processes and services.
• Lead annual strategic planning process for the EMENA  Label Materials business in line with global timelines and requirements
• Direct our market research and competitive analysis.
• Drive mix improvement and improve profitability by focusing on opportunities in high value segments, pricing, managing cost out and complexity. 
• Translate market trends and customer needs into the creation of ideas, actionable goals and commercialize innovations that create competitive advantage. 
• Drive an increased level of digital marketing, and leverage existing business and pricing tools.
• Positively lead and influence team members to partner together to achieve shared business goals. 
• Participate in global initiatives; exchange best pratices and ideas with peers in other regions
• Drive cross functional collaboration with sales, supply chain, operations, procurement, etc. to ensure organizational responsiveness to customers 
• Attract, retain and develop high performing and high potential talent. 
• Model and promote the Corporation's Code of Business Ethics and Values.

Qualifications

Education:

•  Advanced degree in natural science (physics, chemistry) or engineering; MBA is a plus

Experience:

• 12+ years sales or related business experience in an international B2B environment, including Marketing, Business development and Sales.
• Proven track record in driving innovation and launching new products and business models
• Demonstrated success in cross-regional projects or initiatives.
• Experience in planning & forecasting, with practical experience in researching new opportunities and implementing successful account penetration.
• Experience in the Packaging Industry is a strong plus

Skills & Competencies:

• Strong functional expertise in B2B Marketing (in particular designing compelling value propositions,  product mgmt, pricing)
• Proven Strategic leadership with the ability to balance long term thinking with short term business priorities 
• Executive presence and excellent communication and listening skills; ability to clearly articulate business results, issues and actions needed.
• Customer orientation and strong bias towards connecting in the ecosystem
• Strong technical aptitude with the desire to understand physics and chemistry of a technical product portfolio
• Advanced business and financial acumen
• Champion Collaboration: Work together with others to align upon and drive shared business outcomes
• Understand The Landscape: Demonstrate insightful understanding of the organizational context and priorities; Understand the critical interdependencies across business functions; Analyze the long-term and short-term consequences of decisions
• New Thinking: Leverage others' perspectives and input to generate and evaluate new ideas; Collect and use data to create insights and drive decisions and actions that drive stakeholder success; Challenge the status quo
• Digital Fluency: Sees technology as a means for innovating, problem-solving, and improving organizational and stakeholder outcomes; Collects and uses data to inform decision-making and actions; Understands and connects the potential of technology to opportunities and implications specific to their stakeholders and teams

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