Job Description
Key Accountabilities:
- Develop, deploy and manage the annual planning process and channel strategy in line with financial targets and short and long-term business objectives and outlining clear plans to accelerate distribution and velocity.
- Develop, deploy and manage annual go-to-market strategy (Assortment, Merchandising, Pricing and Shelving) at channel and retailer level.
- Develop overall pricing strategy and channel and retailer level calendars, evaluating trade promotion effectiveness, and building RGM process and capability within the teams.
- Develop sell-in calendar, create compelling insights-based sales stories and retailer proposals including investment and activation needed to ensure successful sell-in.
- Responsible for supporting sales team’s delivery against growth objectives, partnering on category reviews as the category expert, leading monthly performance tracking, identifying key gap drivers and escalating action plans to sales team.
- Act as voice of category/sales within the business; ability to create simple executive comms/presentations to effectively drive actions within the cross functional teams and stakeholders.
- Responsible for overall business intelligence; Create, deploy and manage tools and reports to track in-store execution, consumption, consumer metrics, and other related data to bring insight and analytics that inform planning and drive action.
- Partner in the development of vertically integrated consumer/shopper plans and lead the retailer implementation.
- Lead the development of channel specific and customer ready PPA and innovation.
- Lead organization of sales meetings and conferences/shows.
- Partner in the development, test, sell-in and implementation of a fresh snacking destination in store.
Qualifications
- Bachelor’s degree and/or 10+ years of experience in sales strategy, trade marketing, brand management, or related field preferred
- 5+ years previous experience specifically with trade management software and strategy/planning and pricing.
- 5+ years of experience in recruiting, managing, mentoring, retaining, and developing talent.
- Experience in CPG industry with a deep understanding of the US channel and retailer landscape, preferably in food or other FMCPG categories.
- Experience in both large and small CPG environments preferred.
- Ability to work across multiple data sources to provide a holistic perspective
- Ability to influence decision making across multiple levels and functions of an organization to drive results
- Solid understanding of sales and trade specific methods / techniques
- Excellent organizational skills and time management abilities
- Ability to make decisions and work with limited supervision
- Ability to work under pressure and balance multiple tasks
- Proficient with basic computer hardware and software (Word, Excel and PowerPoint)
- Good oral and written skills – ability to shape executive presentations/comms on business performance.
- Excellent organizational skills
- Ability to be both entrepreneurial and methodical in approach to building for scale while preserving speed.
- Results-oriented and process driven, with high expectations of self and team
- Collaborative mindset with strength in effectively receiving and communicating feedback
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