Job Description
The Manager will be an integral part of our US-based attribution modeling capabilities. This role will be responsible for leveraging data science techniques to examine marketing activities and to estimate their business impact to our clients. These projects will include, but are not limited to, Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. This person will be a "player coach"; in some cases, the Manager may lead a team coordinating with some of our most important clients on data acquisition, modeling, and presentation of results on high-visibility projects. In other cases, the Manager will be hands-on keyboard helping to revise code and drive innovation. This role will work with and manage a US-based and India-based team.
Key Responsibilities
- Coordinate and manage data collection with clients
- Lead project teams to manage data quality and develop processes to ensure data quality
- Manage project teams effectively to drive innovation in analytics and deliver on client expectations
- Supervise and, as needed, conduct modeling of client data adhering to project timelines
- Interpret and visualize model estimates and diagnostics
- Drive process innovation and continuous improvement
Qualifications
- Bachelor's degree in at least one of these fields preferred: statistics, economics, applied mathematics, optimization, computer science, physics; advanced degree preferred.
- 4+ years of experience leveraging analytics to measure marketing effectiveness with a focus on measurement and attribution
- Experience working with and measuring TV, digital media, and CRM data
- Deep knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)
- Advanced modeling skills with Python and R
- Cloud environment experience, especially GCP and AWS
- Experience working with platforms like Databricks a plus
- Data visualization experience with tools like Tableau or Power BI a plus
- Understand marketing objectives and how different media channels support these objectives
- Strong communication skills, with the ability to present information in spoken, written or visual form to a variety of audiences, from internal teams to external client executives.
- Ability to balance and manage your project team's client engagements
- Track record of collaboration with teammates, especially global teams, to share learnings and techniques
- Skilled at coaching, developing, and managing a team
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