lastminute.com is looking for a Funnel and Market Specialist to join the Dynamic Packages Team in the Marketplace Area, in order to drive flight+hotel sales and enhance funnel (e.g. booking flow) performance from search to check-out, focussing on funnel conversion rate, product offering and market knowledge.
Working closely with Customer Acquisition Channels (Performance and non Performance Marketing) and Supply Teams, the specialist will contribìbute to deliver market leading holiday offering and get to the ideal product optimisation in the booking funnel.
Key Responsibilities
Sales and funnel analysis, identifying and investigating bugs and improvements to reduce bounce rate and increase conversion.
Dynamic packages offer analysis to deliver market leading holiday offers
Supply/content optimisation to drive conversion and breath of offering, working closely with the supply teams to improve hotel and flights inventory
Competitors and market intelligence to identify gaps and opportunities
Continuous A/B testing, including giving inputs on a/b tests to run
Optimisation of core selling points, e.g. ‘Travel Extra Pack’ offering and deferred
Essentials
Bachelor's degree in relevant fields, e.g. business, marketing, communications
Holiday product management experience
Accommodation and air supply experience
Good understanding of packages revenue streams
Strong analytical and excel skills are a must
Native language and English are a must, any additional foreign language a great plus
Great communication and collaboration skills
Desirable
Experience in working in OTA/Tour operator environment
Basic SQL knowledge
Abilities/qualities
Highly organised with acute attention to detail
Problem-solving and prioritisation skills
Ability to work effectively with senior management
Ability to develop strong relationships with cross functional teams
Positive attitude and proven ability to work in a team
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