Job Description
The Director of eCommerce is responsible for directing all eCommerce efforts through strong digital marketing and strategic execution in driving sales results for our smart home technology as well as our traditional lighting business. This role is accountable for advancing the company’s vision and working collaboratively with key stakeholders to accelerate performance for GE Lighting, a Savant Company, and our retail partners. This position reports to the Senior Vice President of Sales and Market Intelligence.
Essential Responsibilities
- Overall responsibility for strategic leadership of the online business to deliver profitable and above market growth.
- Own and manage the relationship with the full-service digital commerce agency to develop a content and search strategy for our retailer partners.
- Develop a consistent and coordinated experience online to improve the customers purchase journey across multiple retailer partners.
- Lead customized strategies across all retailers working with the Commercial organization.
- Direct the day-to-day eCommerce operations with oversight responsibility for the operating metrics and key performance drivers.
- Assist the commercial team by being the subject matter expert in sales presentations, negotiations, and sales meetings with key retailer partners.
- Initiate, strengthen, and grow direct relationships with major retailers in the channel.
- Works collaboratively with cross functional partners to ensure consistency in brand experience across all touchpoints.
- Develop customized fulfillment and assortment strategy across major retailers in the channel.
- Collaboration with cross functional partners to manage all aspects of eCommerce to include business planning, content strategy and development of promotional campaigns.
- Directly manage the eCommerce Marketing Manager in content efforts across all retail partners.
Qualifications
- Bachelor’s degree in marketing, Business, or related fields.
- Advance degree desired but not required.
- 7 to 10 years in an online, B2B eCommerce environment.
- 7 to 10 years of experience leading high-performing eCommerce teams.
- Significant experience with CPG retailer partners developing eCommerce strategies to drive POS.
- Expertise managing and leading a digital agency.
- Identified, implemented, and managed strong partnerships focused on third-party relationship.
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