Job Description
The Account Director has primary responsibility for Account Services activities for assigned clients, including client development, and retention. This individual is also responsible for leading internal cross-functional core teams and clients on the strategic and tactical plan, design, and execution of innovative pharmaceutical marketing communications, event marketing, medical communications, and medical education initiatives. The Account Director is expected to consistently provide excellent customer service, as well as to represent client needs and goals within the organization to ensure quality. This individual personally understands client challenges and leads internal core teams and external partners to conceptualize, design, and deliver novel solutions for clients’ needs in a manner consistent with the values and reputation of Synchrony. Accountabilities include client development, relationships, and satisfaction; internal core team leadership; organic new business development and planning; and overall strategy and execution of assigned business.
Job Duties
Account Management
- Lead cross-functional teams in support of client needs for assigned clients
- Develop client scope of service, proposals, statements of work (SOWs), and project agreements with internal teams and communicate with client to gain approval
- Monitor and manage assigned activities to ensure timely delivery of products and services
- Develop, coordinate, and manage execution of all deliverables for assigned client accounts
- Develop strategic/creative briefs for all projects, obtaining client agreement as needed
- Contract with and manage external contractors as required for successful execution of Synchrony-driven programs
- Ensure team compliance with client contracts, timelines, and budgets
- Review all major deliverables to ensure quality standards and client expectations are met
- Oversee assigned program financial management and reporting
- Oversee financial aspects of client relationship, including compliance to contract/agreements, SOWs, purchase orders, invoices, and receivables
- Attend and lead weekly client status, new project kick-offs, and post-project evaluations
- Actively participate in client presentations, selling and defending the agency's point of view
- Attend client meetings, congresses, and communicate key learnings to team and client as appropriate
- Foster and develop collaboration between departments, internal groups, and individuals to ensure innovative and collaborative solutions to client needs
- Work with other team members to ensure that Synchrony is meeting its goals, objectives, and corporate values
Business Development
- Ensure that existing client revenue goals are achieved
- Actively seek new business opportunities within current clients
- Support the development and implementation of new business development opportunities
- Support the development, presentation, and selling of high-quality deliverables
- Lead teams and resources to create and submit RFPs and proposals for new and existing clients
- Contribute to Synchrony Group cross-selling, new business development, and revenue growth for new and existing clients
Internal and External Relationships
- Represent the organization in an appropriate manner
- Be a positive force for enhancing the work culture, consensus-building, and internal communications
- Facilitate communication between team members and clients necessary to maintain strong relationships and effective account management
- Resolve conflict and celebrate success; set clear team priorities; explain client/brand objectives and strategies; define success in terms of the whole team
- Keep manager apprised of critical client concerns and opportunities
- Monitor industry and therapeutic area and best practices and advances to ensure that Synchrony and our clients are at the cutting edge or leading the field
Key Competencies
- Effective leadership skills, with a strong focus on account services, strategic medical/marketing, medical communications, and event marketing
- Ability to manage outcomes to win-win resolution
- High level of integrity, confidentiality, and accountability
- Well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
- Ability to manage outcomes to win-win resolution
- Demonstrated ability to manage key constituent relationships
- Ability to identify key issues; creatively and strategically overcome challenges or obstacles
- Effective attention to detail and a high degree of accuracy
- Sound analytical thinking, planning, prioritization, and execution skills
- Expert communicator both verbally and in writing
- Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful "story"; is effective in a variety of settings and group sizes with clients, peers, subordinates, and management; confidently expresses both data/facts, plus more controversial topics; commands attention and can manage group dynamics
Qualifications
Requirements
- Bachelor's degree required
- Minimum 3 years’ account services experience in pharmaceutical marketing and/or medical communications
- History of successful management of more than 1.5 million dollars of fee/year in the medical communications industry/agency setting
- Substantial experience leading at least 3 of the following activities: medical education activities, medical communications campaigns, promotional medical/marketing initiatives, strategic communications planning, advisory boards, key clinical expert identification and development
Working Conditions
- Ability to travel as client needs require
- Ability to attend and conduct virtual or in-person presentations
- Significant communication with clients and internal teams, including many presentations
- Ability to commit to extra and/or nontraditional hours as client needs require
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