Job Description
Attention to detail and the ability to prioritize is essential. Please read carefully.
Must be able to provide examples of videos created on Instagram, TikTok and other social media sites.
We are seeking a highly-skilled Social Media & Marketing Manager to oversee and execute our social media accounts and overall marketing strategies. The successful candidate will be responsible for crafting compelling and original text and video content, managing and scheduling social media posts, collaborating with our website partners, and interacting with our community.
Key qualifications for success in this role include:
- Mastery of creativity! Demonstrated lighting, shadows, and positioning techniques for videos and photographs.
- A self-motivated individual with a passion for creating outstanding video, photo, and promotional content.
- Highly organized and detail oriented.
- A team player who brings positive energy and enthusiasm to the team.
- A proactive, creative, and forward-thinking professional who is constantly looking for new and innovative ways to improve marketing strategies and campaigns.
- Eager to learn and master new skills
As Social Media Manager, we require an individual who stays current with the latest digital technologies and social media trends, possesses exceptional communication abilities, and can convey our company's message in a creative and impactful manner. The ultimate goal of this position is to effectively manage and enhance our company's online presence by driving increased web/social media traffic and community engagement. Additionally, they will be responsible for ensuring the consistent and cohesive representation of our company's image in order to achieve our marketing objectives.
As a Social Media & Marketing Manager, the principal duties and responsibilities include:
- Managing and overseeing the day-to-day content production and ensuring brand consistency
- Developing a diverse range of creative social media content
- Facilitating the expansion of Kanexon brand and community awareness through various social media channels.
- Collaborating with the brand team to create and implement social media strategies on a monthly basis.
- Ensuring brand consistency in copy, tone, voice, and terminology.
- Supervising all aspects of social media interactions between customers and the company, and ensuring a positive customer service experience.
- Develop actionable plans to grow and maintain followers on popular social media platforms such as Instagram, TikTok, Facebook, Twitter, and YouTube.
- Monitoring progress on all platforms using analytical tools such as Google Analytics and others.
- Managing and overseeing the communication and asset uploads for the website in coordination with external web partners or partnerships
- Managing all advertising on platforms such as Facebook, Google, Instagram, and many others.
Qualifications
This is not an exhaustive list of duties or functions and may not necessarily comprise all of the "essential functions" for purposes of the ADA.
Expected Areas of Competence:
- Proficient in using Microsoft Office, Adobe Suites, and Canva
- Strong understanding of Search Engine Optimization (SEO) and web content ranking
- Experience in identifying target audiences and creating tailored marketing campaigns to capture their attention
- Solid grasp of marketing strategy and the ability to seamlessly implement these concepts across various forms of outreach.
- Ability to collaborate with a diverse group of employees and concurrently work on multiple company initiatives
- Knowledge of online marketing channels
- Familiarity with web design principles
- Exceptional oral and written English communication skills
- Strong analytical and multitasking abilities.
Education/ Experience Requirements
- 3-5 years of social media knowledge (up to date on algorithms, trends, etc..)
- 3-5 years of marketing management experience
- Bachelor's degree in business, marketing, journalism, public relations, related field, or equivalent work experience.
- Experience with photography, video, and lighting
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