Job Description
As a marketing executive, you'll need to:
- Create awareness of and develop the brand of NEC Software Solutions.
- Develop, drive and report on lead generation and nurture campaigns.
- Plan and execute audience relationship activity such as conferences and events.
- Identify key routes to market in UK and international markets via Industry conferences, professional groups, partners and channels.
- Work alongside colleagues in the product and sales teams to support go-to-market strategies.
- Understand the customer value proposition of the portfolio.
- Monitor and analyse competitor activity by product line.
- Develop and manage communication plans using a variety of channels.
- Other reasonable duties which the company requires carrying out.
And with support, you'll need to:
- Develop and implement a marketing strategy.
- Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective.
- Track marketing performance and return on investment and prepare monthly reports for management.
- Monitor and report on competitor activity.
- Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.
Ideally, we'd love to find a candidate who could work from Alderley Edge a couple of days a week, however, we would be open to considering remote work.
Qualifications
Essential Requirements
- Demonstrable experience in a B2B environment in a similar role.
- Email marketing – experience in developing, executing, and measuring email marketing campaigns.
- Writing compelling and relevant content for a range of channels including social media experience.
- Strong communication skills externally and internally - able to dialogue at CX level
- Able to work with a variety of stakeholders and assimilate their views
- Collaborative
- Commercially aware and cost conscious
- Problem solving and analytical
- Data driven decision making
- Flexible and self-motivated - able to work without supervision
- Outcomes and deadlines orientated
- Ability to work under pressure
Desirable requirements
Experience with marketing software and/or services to a range of public sector stakeholders.
- Understanding of brand marketing and experience in SEO and website CMS.
- Experience using Marketing automation and CRM.
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