At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
Location: Remote US
About the role
As the Sr. Personalization Manager on the Web Strategy team, you will be responsible for identifying, building and orchestrating the delivery of personalization use cases with advanced analytics and marketing technologies on the website and digital channels. You will lead highly visible, personalization initiatives aligned with marketing and corporate goals, partnering with x-functional stakeholders across the company. Your goal is to drive material improvement in user engagement, lead submissions and pipeline via seamless, progressively relevant website journeys and elegant UX.
Primary responsibilities
- Own the vision, roadmap and orchestration of highly engaging website journeys for known and anonymous user segments
- Use your analytics expertise to identify high-value, personalization opportunities across the website and other digital touch-points to drive engagement, grow leads and pipeline
- Build and optimize audience segments in CDP, Adobe Analytics and other connected systems; map copy, content, offers and orchestrate execution of personalization campaigns via Adobe Target
- Influence and improve performance of digital marketing channels via seamless, contextually relevant, multi-channel user journeys with excellent UX across device formats
- Continuously iterate to optimize for great user experience and business outcomes
- Partner with data science, ML/AI teams to build, implement and improve predictive models to fuel the personalization engine
- Partner with marketing operations, engineering and data teams to ensure alignment of personalization roadmap and martech capabilities for successful execution each quarter
- Identify gaps and influence improvements in data collection strategy, telemetry, 1st party user profiles, technology, and other related areas for driving personalization at scale globally
- Monitor data, build dashboards, and report on personalization campaign performance and incrementality regularly to leadership
Experience and requirements
- 10+ years experience in digital marketing, web/CX analytics, experimentation and/or martech for leading B2B and/or B2C brands or equivalent experience in marketing strategy consulting
- 7+ years of experience driving growth marketing, experimentation and personalization initiatives leveraging advanced analytics, ML, recommendation systems, GenAI, etc.
- Hands on experience with Adobe tools such as Adobe Target, Adobe Analytics, RTCDP, AJO, CJA or similar enterprise grade tools and technologies
- Critical and strategic thinker; Ability to analyze / synthesize disparate data sets and other available information, communicate approaches and insights clearly with brevity to leadership; Ability to influence and shape strategic conversations with data.
- High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions
- Experience providing guidance to organize large, complex data sets and stitching signals to build robust 1st party user profiles for 1:1 personalization
- Detail oriented, self driven and comfortable working under tight deadlines and managing multiple priorities; Ability to work in a matrix environment, influence x-functional stakeholders and develop strong partnerships at all levels.
- Bachelor’s degree in marketing, web design / development, statistics, mathematics, computer science, UX or equivalent consulting experience
Compensation
Compensation may be adjusted depending on work location.
- For Colorado-based hires: Estimated annual salary of $167,000 - $204,000
- For New York City, Washington, and California (excluding Bay Area) based hires: Estimated annual salary of $171,000 - $209,000
- For Bay Area-based hires: Estimated annual salary of $179,000 - $219,000
Equity
This role is eligible to participate in Cloudflare’s equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.
Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.
1.1.1.1: We released 1.1.1.1to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitmentand ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law.We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail athr@cloudflare.comor via mail at 101 Townsend St. San Francisco, CA 94107.