Job Description

We are looking for an experienced Digital Marketing Specialist to join our platinum team of entrepreneurial, enthusiastic, and caring people. You will be responsible for designing, implementing, and delivering digital marketing programs to kickstart the sale of our products and drive the “rapid’ expansion and growth in the market. You will identify new and exciting opportunities and establish brand awareness. If you are the person who can execute the ambitious goals at one-third resources than the normal, we would like to meet you. To succeed in this role, you must have a growth mindset and be a creative, self-starter, top-notch communicator, and passionate marketer.

Responsibilities

• Comprehend categories, products, customers and business goals
• Know the persona of customers and understand their needs
• Research products and competitors to identify opportunities
• Establish a digital marketing strategy across various engagement channels both online and offline and develop a marketing calendar
• Identify syndication schedules for editorial calendars for blogs, content, and social media posts
• Develop effective paid search strategies to gain market share
• Plan, design, launch and optimize various PPC campaigns
• Perform keyword research and audience targeting in support with management
• Work with web developers and designers to manage integrations and tooling for PPC, social media, etc.
• Monitor advertisement budgets and oversee search platform accounts
• Track KPIs, analyze web traffic metrics, and provide recommendations and useful reports for management
• Maintain partnerships with PPC ad platforms and vendors
• Identify click frauds and eliminate it
• Ensure the highest possible ROI on ad-spend
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Build a social media strategy through the audience identification, competitive research, benchmarking and messaging including platform strategy
• Setup, Review, and Optimize company pages on social media platforms
• Establish metrics and goals on customer engagement and intimacy on social media to boost website traffic and gain revenue
• Engage with the customer on behalf of the brand and perform soft-sell while managing and improving brand reputation
• Collaborate with other stakeholders such as content developer (copywriter), graphics and media designer, and management for consistent brand messaging and best customer experience

Qualifications

• Proven SEM experience with PPC campaign management across multiple web and social channels
• In-depth experience with website analytics tools such as Google Analytics
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Expertise in keyword research, data analysis and reporting
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Strong business acumen and expert communicator
• Experience with A/B and multivariate experiments
• Basic understanding of HTML, CSS, XML, JavaScript, and web development and industry-leading commerce tools

Education & Certifications

• Bachelors/Masters in Marketing, Quantitative, Media or a related field
• Google Adwords Certification
• Google Analytics and other SEO training are welcome

See more jobs at Prayag Health

Apply for this job

Job Description

We are looking for an experienced Full Stack Ecommerce Developer (Magento 2) to join our platinum team of entrepreneurial, enthusiastic, and caring people. You will be responsible in developing, maintaining, securing, and optimizing our eCommerce platform based on Magento 2 on hyper scaler cloud environment including underlying components. You will identify new and exciting functionalities and develop new modules. If you are the person who can design and develop web / mobile platforms securely at an unbelievable pace, we would like to meet you. To succeed in this role, you must have a growth mindset and be a self-starter, top-notch communicator and passionate hands-on programmer.

Responsibilities

• Optimize existing Magento 2 installation
• Provide regular and emergency support for break-fixes
• Troubleshoot integration and performance issues
• Design interfaces, themes, templates while following best practices and maintain world-class coding styles and standard
• Anticipate the performance requirements and communicate with management on remediation plans to CTO/CIO
• Develop new Magento modules and functionalities
• Manage and upgrade Magento add-ons and conduct code reviews/scans
• Establish DevOps pipelines, Release/Change management procedures, etc.
• Develop testing scenarios including unit testing, integration testing and automate those
• Work with UI/UX and graphic designers to implement front-end changes
• Work with content writer to implement new contents
• Implement additional components such as Elastic Search, Varnish, Redis, CDN, RabbitMQ, etc.
• Manage SSL certificates, software accounts, keys, etc.
• Rearchitect environment and provide vertical and horizontal scaling as demand grows
• Fine-tune batch jobs (Crons) or Consumers
• Migrate databases and data
• Develop integrations for files, images, etc.
• Manage stack components and upgrade them (Ubuntu, PHP, Percona, Nginx, Composer, Firewall, Redis, etc.)
• Create plans for developing mobile experience, mobile apps or PWA front end environment
• Maintain confidentiality about IP, methods, processes and data
• Participate in conferences, webinars and provide presentations while socializing and partnering with startups
• Install security patches and monitor web traffic
• brand and perform soft-sell while managing and improving brand reputation
• Collaborate with other stakeholders such as content developer (copywriter), graphics and media designer, and management for consistent brand messaging and best customer experience

Qualifications

• Strong experience with Magento 2 development and debugging
• Strong experience with high-performance technologies such as Nginx, Varnish, Redis, ElasticSearch
• JavaScript and AJAX experience for Front-end
• Extensive HTML5, LESS and CSS knowledge
• Understanding of modern UI/UX trends
• Experience or knowledge of React.js, Vue.js and Node.js
• Experience with AWS components such as VPC, IAM, EC2, ECS, Lambda, S3, CloudFront, WAF & Cloud Formation
• Linux or Ubuntu server operations working and know-hows
• Experience in working with MySQL databases like MariaDB and Percona
• Basic understanding of networking and ports
• Experience with Google Tag Manager, SEO, Google Analytics, PPC, Facebook Pixels. A/B Testing
• Strong attention to details about design styles to improve look and feel
• Very good PHP knowledge and understating of various frameworks
• Ability to work in a professional capacity and team environment is must
• Ability to manage projects and work in strict deadlines

Education & Certifications

• Bachelors/Masters in Computer Science, Information Technology or a related field
• Magento 2 Certification is required
• Cloud Computing Certification (AWS/GCP/Azure) is a plus

See more jobs at Prayag Health

Apply for this job

Job Description

We are looking for an experienced content creator to join our platinum team of entrepreneurial, enthusiastic, and caring people. This role requires strong skills in scientific writing, scriptwriting, copywriting, and creative writing. You will be responsible for researching and writing various content to provide information to our users as well as executing the off-page SEO activities of our digital marketing programs to kickstart the sale of our products and drive the “rapid’ expansion and growth in the market. You will identify new and exciting opportunities and establish brand awareness. If you are the person who can execute the ambitious goals at one-third resources than the normal, we would like to meet you. To succeed in this role, you must have a growth mindset and be a creative, self-starter, top-notch communicator, and passionate writer.

Qualifications

• 2 -3 years of experience in content writing, PR, and social media marketing
• Minimum Bachelors Degree in English, Communication, Media, Journalism or related discipline
• Good communication skills and link building skills
• Network with authors, bloggers, and mass media in United States
• Knowledge of health and medical field is highly desired

See more jobs at Prayag Health

Apply for this job