Product Marketing Manager
Who We Are
Cobalt was founded on the belief that pentesting can be better. Our pentests start in as little as 24 hours and integrate with modern development cycles thanks to the powerful combination of a SaaS platform coupled with an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Core boasts over 400 closely vetted and highly skilled testers who jointly conduct thousands of tests each year.
Our award-winning, fully remote team is committed to helping agile businesses remediate risk quickly and innovate securely. Today, over 1,000 customers use Cobalt to run pentests on demand via Pentest as a Service, AKA PtaaS, a space which Cobalt pioneered (you could even say we wrote the book on it) and continues to lead.
Description
We’re on a mission to hire the very best! With growing demand for our technology and services, we are looking for an energetic Product Marketing Manager to join our team. You will be responsible for the development and execution of marketing strategies, product positioning and messaging, marketing content for product launches, events and sales enablement and go-to-market plans for Cobalt offensive security solutions. You are passionate about understanding customer needs and ensuring we have the core product marketing resources to empower customer success. As a natural storyteller, you can easily translate that knowledge into compelling positioning and content. You’ll do this by delivering the right content at each stage of the customer lifecycle, by equipping Cobalt teams with the right stories and talking points, and by evolving the Cobalt brand through product and feature launches.
What You'll Do
- Marketing strategy — create product marketing plans, quantify market opportunities, identity and lead GTM strategies
- Market intelligence — understand and stay abreast of competitive landscape and industry news to best influence our marketing strategy, competitive positioning and sales enablement
- Positioning and messaging — craft compelling, high-impact messaging and customer-centric narratives that define our portfolio, value proposition, and competitive differentiation
- Thought leadership – partner with corporate marketing to develop narratives, create presentations and content (white papers, blogs, videos, etc) to drive awareness and demand for Cobalt
- Product launches — lead successful product launches by owning the go-to-market strategy for new product introductions and feature releases including market research, positioning, messaging, packaging, demand generation, internal enablement, customer communications, etc.
- Cross-functional alignment — partner with cross-functional teams to research, plan and implement go-to-market tactics that increase demand, revenue, and retention.
- Enablement — work collaboratively with Product, Delivery and GTM teams to develop tools and materials that arm the sales, customer success and channel teams with sales plays and competitive intelligence that increases sales productivity and pipeline conversion
You Have
- 3-5 years B2B cybersecurity product marketing experience
- Bachelors degree, MBA a plus
- Comfort working in a startup environment
- Marketing experience within a SaaS or cloud based technology start-up is preferred
- Proven background in owning customer research, market analysis, and segmentation
- Collaborative and team-oriented, with an ability to build strong working relationships across levels, departments, and geographically dispersed office locations
- A can-do attitude and ability to juggle multiple priorities simultaneously
- Demonstrated communication and writing skills
- Experience working in a fast-paced environment, where experimentation and iteration were core values
Diversity at Cobalt
With over 45 nationalities already at Cobalt (and counting) we respect and celebrate diversity! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. We support each other and are grateful for each Cobalter's contribution to our mission — let's make security dance!
Please apply even if you don't think you meet all of the criteria above but are still interested in the job. Nobody checks every box, and we're looking for someone excited to join the team.
Why You Should Join Us
- Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry
- Work directly with experienced senior leaders with ongoing mentorship opportunities
- Earn competitive compensation and an attractive equity plan
- Save for the future with a 401(k) program (US) or pension (EU)
- Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
- Leverage stipends for:
- Wellness
- Work-from-home equipment & wifi
- Learning & development
- Make the most of our flexible, generous paid time off and paid parental leave
- Work remotely from anywhere in the US, the UK, or Germany
Pay Range Disclosure
Cobalt is committed to fair and equitable compensation practices. The salary range for this role is $95,200 - $119,000 per year + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. The salary range may differ in other states and may be impacted by proximity to major metropolitan cities.