Job Description

Reporting to the Vice President of Marketing of Rand Worldwide, the Rand Simulation (Rand SIM) Marketing Manager will be accountable for defining, developing and executing on a comprehensive branding, go to market and overall marketing strategy to generate awareness and demand for this fast-paced, fast growing start up division of Rand Worldwide.  

As the Rand SIM Marketing Manager, you will:

• Create brand awareness for the Rand SIM division through a variety of marketing tactics and platforms to fuel pipeline in support of sales efforts to meet aggressive growth targets.
• Develop, manage and implement strategic marketing programs, driving demand creation and lead generation activity resulting in qualified sales leads.
• Forecast, measure and analyze impact of programs on sales cycles; produce quarterly ROI reports both internally, and externally for Ansys, to ensure marketing investments meet key objectives and performance requirements.
• Work with broader corporate marketing team and outside agencies to create compelling content focused on helping customers achieve their intended business outcomes.

Your responsibilities will include:

• Manage ideation and execution of strategic marketing programs. This includes a mix of digital touch - email, web, SEO/SEM/PPC, social, search traffic, video, as well as traditional tactics such as webcasts, industry events, tradeshows, conferences, sponsorships, public relations and speaking events.
• Position and establish Rand SIM as a best-in-class Ansys partner and a top tier simulation services consultant.
• Demonstrate Rand SIM’s thought leadership by showcasing our technical experts and their expertise via blogs, public relations, speaking opportunities and webcasts.  
• Communicate Rand SIM’s differentiators through the creation of positioning statements and value propositions that define Rand SIM as THE go-to simulation partner.
• Leverage cutting edge platforms like Eloqua, UberFlip, SproutSocial and ZoomInfo to identify prospects, understand their purchasing behavior and intent, and then target with appropriate content highlighting aligned solutions and messaging.       
• Work with internal and external resources to develop and prepare marketing collateral including whitepapers, videos, case studies, emails, webcasts, online ads (PPC/SEM/SEO), blog and social media content.
• As an Ansys Elite Channel Partner, ensure marketing programs are in alignment with Ansys marketing goals, branding and focus. Define quarterly campaigns, submit requests for Ansys market development funds (MDF), and track and report performance on Ansys investment. Track performance against Ansys marketing scorecard.
• Participate in internal sales meetings to identify trends in the market and any repeatable sales plays. Define campaigns in support of these initiatives that highlight our solutions. Create any additional content necessary.  
• Maintain regular reviews and audits of website to ensure content is current and up to date.
• Monitor SEM/PPC investment and conversion rates for optimal performance; review Google Analytics to identify traffic trends; ensure we have content for high performing conversion points.     
• As necessary, support Rand SIM expansion into new geographies, the addition of Ansys product authorizations, and the launch of any new Rand SIM service offerings.  
• Liaise as Rand SIM marketing point of contact with sales and marketing resources at Ansys. 
• Maintain reports and dashboards analyzing campaign response rates, cost/lead, ROI, etc. Based on data, make recommendations to improve results or change tactics so that investments meet objectives and intended results.

Qualifications

• Self-starter, energetic, fast learner and highly motivated individual who works well in a team environment.
• Must enjoy a fast-paced environment.
• Willing to be creative, flexible and experimental with different tools and tactics to support ideas for growth in a startup environment.  
• Bachelor’s degree.
• 7+ years of marketing experience.
• Proven excellence in marketing communications - written and oral communication as well as presentation skills.
• Ability to manage multiple projects simultaneously.
• Strong analytical and organizational skills.
• Proficiency with Microsoft Office products (Word, Excel, PowerPoint).
• Ability to quickly learn and utilize new marketing tools and platforms.
• Understanding of CRM basics: data import/export, reporting.
• Travel: 15% with international travel possible.

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Job Description

As an Engagement Manager, you will partner with the outside/inside sales teams to demonstrate and facilitate the client’s understanding of IMAGINiT services capabilities around Autodesk solutions and our custom offerings. This position will assist in providing more in-depth technical conversations, discovery and help bridge the manufacturing sales team(s) and the engineering groups.

In this role, you will work with many different industry leading firms to help them implement technology solutions to streamline processes and impact business success. You will work closely with sales representatives to analyze business requirements and existing challenges, conduct process/workflow analysis, and write proposals that drive ROI of improved operational performance.  Individuals in this role are expected to leverage extensive subject matter expertise and technical experience to project confidence and creditability to establish a trusted relationship with clients to support, high-value, sustainable relationships. Individuals in this position also play a key role in developing IMAGINIT's capabilities to deliver a first-class competency through participation in pre-sales, post-sales, training, marketing, and offering development activities.  Client satisfaction, client growth, and client success are top priorities of an Engagement Manager.

Responsibilities:

• Work onsite and offsite with sales team to provide pre-sales support for qualified opportunities
• Make discovery calls with sales team to uncover new services/product opportunities
• Gather technical information regarding a customer/prospects required technical solution
• Engage customers with sales team to extract critical technical and business drivers that may position IMAGINIT’s technical solutions
• Support sales team from a technical aspect to drive solution based selling
• Recommend best practices for different customer environments
• Conduct executive level product and services presentations to new and existing customers.
• Provide industry expertise at events and webinars, leading presentations and contributing to building a unique position in the product development market
• Initiate communication with team members and clients as necessary in order to ensure customer success. 
• Work with project management, sales, and other subject matter experts to deliver best-in-class outcomes for clients
• Work with many different industry leading firms to help them implement solutions to streamline processes and impact business success.
• Work closely with sales to analyze business requirements and existing challenges, conduct process/workflow analysis, and write proposals that drive ROI of improved operational performance.
• Participate in regular business reviews with sales and named customer executives to review their business plans, rollouts of business processes, location adoption, future business process targets, implementation status, industry best practices, and measure benefits.
• Leverage extensive subject matter expertise and technical experience to project confidence and creditability to establish a trusted relationship with clients to support affiliate longevity.
• Up to 10% billable work for customer implementations may be required

Qualifications

• Ability to establish rapport, build trust and confidence as a strategic business advisor.
• Experience mapping client organizations to identify key individuals who influence technology adoption decisions.
• Experience in providing a solution-oriented outcome-driven approach to services.
• Ability to work with sales representatives as a software solution selling team.
• Ability to initiate conversations, ask thought provoking questions, identify problems and root causes of client challenges.
• Ability to multitask, meet deadlines, prioritize requests, and work independently.
• Demonstrate strong business acumen, high energy, self-motivation and ability to work under pressure.
• Relevant technology implementation experience, such as Mechanical or Industrial Engineering.
• Solid understanding of computer aided design, manufacturing, and engineering.

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