This is Marketing at Lattice
As a Segment Marketing Manager at Lattice, you'll take ownership of developing and leading initiatives aimed at driving growth through the identification of new market segments. Your primary responsibility will be conducting comprehensive customer & market research and analysis to identify untapped opportunities and prioritize segments with the highest potential for expansion.
You will sit within the Ecosystem team, and collaborate closely with key stakeholders in Marketing, Sales, and Product. By owning the end-to-end process, from segmentation analysis to campaign execution and performance monitoring, you'll be instrumental in driving measurable results and achieving business objectives. You'll have the opportunity to make a significant impact by spearheading initiatives that drive growth in new market segments. Your leadership and strategic vision will be essential in positioning Lattice for sustained success in the long term.
What You Will Do
- Conductcomprehensive market and customer research and analysis to identify key market segments and opportunities for Lattice growth
- Develop, implement, and oversee effective marketing strategies tailored to each identified market segment, ensuring alignment with overall business objectives.
- Contribute to and own projects including: industry specific buyer personas; content for segment webpages; product and customer videos; internal enablement materials; industry webinars; market and competitive research; sales decks; etc.
- Spearhead key sponsorships of industry-specific events & the creation and distribution of relevant content, including messaging, collateral, and promotional materials, to effectively reach and engage target segments
- Identify new opportunities for industry entry by staying current with segment market trends, competitor activities, and emerging technologies
- Identify new opportunities for industry entry by staying current with segment market trends, competitor activities, and emerging technologies
- Collaborate with internal stakeholders, including product management, product, sales, enablement, and marketing, to ensure alignment and consistency across all marketing efforts
What You Will Bring to the Table
- 4+ years of product marketing, solutions marketing, industry marketing, content marketing, competitive intelligence, market research, or similar experience, with a solid foundation in the fundamentals including user/market research, positioning/messaging, competitive research, user education, and sales enablement
- Experience working in the HR SaaS space preferred
- Strong analytical skills with the ability to conduct in-depth market segmentation analysis and translate insights into actionable marketing strategies
- Excellent verbal and written communication skills, with the ability to effectively articulate ideas, influence stakeholders, and collaborate across teams
- Proven leadership skills with the ability to inspire and motivate cross-functional teams to collaborate effectively and deliver high-quality results on time and within budget
- Results-driven mindset with a focus on achieving measurable outcomes and continuously optimizing marketing strategies for maximum impact and ROI
- Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market conditions
The estimated annual cash salary for this role is $76,250 - $120,000. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans.
Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical insurance; Dental insurance; Vision insurance; Life, AD&D, and Disability Insurance; Emergency Weather Support; Wellness Apps; Paid Parental Leave, Paid Time off inclusive of holidays and sick time; Commuter & Parking Accounts; Lunches in the Office; Workplace Amenities Stipend, Internet and Phone Stipend; One time WFH Office Set-Up Stipend; 401(k) retirement plan; Financial Planning; Learning & Development Budget; Sabbatical Program; and Invest in Your People Fund
*Note on Pay Transparency:
Lattice provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Lattice factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience.
Additionally, Lattice leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Lattice reserves the right to modify this information at any time, subject to applicable law.
About Lattice
Lattice is on a mission to build cultures where employees and their companies thrive. In an age where employees have more choices than ever before, businesses that put employees first are winning ????– and Lattice is building the tools to empower those people-centric companies.
Lattice is a people success platform that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, goal setting, and career planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact to the bottom line ????. Since launching in 2016, we have grown to over 5,000+ customers globally, including brands like Slack, Robinhood, and Gusto.
Lattice is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Lattice is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.
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