About Us:

Culture’s mission is to make bioprocess development and scale-up as fast and easy as scaling software. Towards this aim, Culture’s first offering enables biopharma, biotechnology, and synthetic biology companies to run their bioprocessing R&D in the cloud. Clients design, manage, and analyze bioprocess experiments in Culture’s Console web application. Culture’s offering enables customers to focus on designing and improving their process versus spending time and effort building out their own high-throughput process development laboratory. While customers remotely observe the process and analyze data, the experiments are executed in Culture’s cloud bioreactor facility in South San Francisco. The facility is enabled by Culture’s proprietary 250mL and 5L single-use bioreactor technology and software systems.

At Culture, we combine our passions for biomanufacturing, engineering, and operations to build new solutions that make bioprocess development and scale-up faster. We value curiosity, communication, collaboration, customer focus and a drive for results.

The Opportunity: 

Culture Biosciences is looking for a Marketing Director to build on Culture Bioscience’s innovative solutions (Service and Product), brand and value in the life sciences marketplace focusing on biopharma and biotech.

This opportunity is targeted to an experienced Product Marketer with extensive marketing communications, B2B strategy and execution, and brand creation/awareness experience. This is an agile role involving the building and execution of a rapidly developing Marketing organization within the global Commercial Team.  

This role is responsible for creation, communication and execution of annual strategic marketing plans including brand development and lead-generation efforts supporting Sales/Business Development workstreams. The role contributes to driving growth of Culture Biosciences’ offerings and new product introductions (NPI) launches (products and services). The Marketing Director is a key leadership position within the global Commercial Team, reporting directly to the Chief Commercial Officer, and a member of the Commercial Leadership Team (CLT).

Responsibilities:

Strategic Planning:

• Plan and deliver an actionable comprehensive strategy incorporating insights from market data, trends, competitor activity, qualitative and quantitative marketing research, customer insights (VoC) and industry reports.
• Develop and implement a brand positioning and customer segmentation strategy that aligns, differentiates and drives Culture’s product and services vision and supports Sales growth and execution.
• Design and align an annual Marketing plan and strategic multi-year brand growth/market penetration plan collaborating with Culture Biosciences’ Sales, Business Development, Product Management and Application Technologies strategic initiatives. 
• Design and manage effective Marketing frameworks/tools: Customer journey and touchpoints mapping; Customer personas/profiles; market data/Customer engagement; and marketing campaign performance/impact dashboards.

Tactical Execution:

• Own and improve marketing processes and tools.
• Build consistent operating processes for internal and external marketing communications
• Drive effective brand recognition and awareness programs with meaningful articulated and measured KPI’s.
• Develop and implement marketing and NPI launch plans for new products and services.
• Design, develop and execute active social media channels and monitor impact KPI’s. 
• Lead the creation, development, and execution of technical content collateral communications (internal and external).
• Design, deliver and execute digital marketing projects and campaigns.
• Manage trade shows, conferences, and events (internal and external).
• Partner with Sales/BD/AppTech/ComOps to ensure Marketing plan is executed in alignment with Commercial priorities.

Candidate Requirements:

• Bachelor's degree in Business, Marketing, Public Relations, Communications or related field. Advanced technical degree/secondary major in Molecular Biology, Biochemistry or other Life Sciences disciplines is a significant plus.
• Minimum of 7 years of professional Sales, Marketing and Communications experience within the Life Sciences sector is highly preferred.
• Demonstrated effective thought leadership and advocacy with senior leaders of an organization.
• A passionate champion of Culture with internal and external stakeholders.
• Exceptional communication, collaboration and engagement experience.  
• Remote-based with willingness to travel 30%.

In return, we offer a supportive environment. Our company values are:

• Lift others up. Because we all do better when we help each other succeed.
• Commitment to reliability. Our teammates and customers are counting on us.
• Think like an owner.Progress is driven by teams who care.
• Try new things.Big innovations start with small ideas and actions.

Location & Work Schedule:

• Remote-based position with willingness to travel 30%.

Base Salary Range:

Culture Biosciences's compensation package includes market competitive salary, equity for all qualified full-time roles and a great benefits package. The salary range for this role is $180,000 - $220,000 based on skills, experience and expertise.

Benefits Package:

• Competitive salary and equity compensation
• Extensive Medical, Dental, Vision and Life Insurance programs
• Medical and Dependent Care FSA (prorated based on start-date)
• 401(k) plan with competitive company match
• Responsible Time Off (non-accrual based) policy, 9 paid company holidays and a week-long winter break
• 12 weeks of parental leave at full salary
• For on-site employees:
  • Access to on-site child care facility (subject to availability)
  • Free on-site: breakfast, lunch, snacks, coffee (Culture Biosciences is located on the Google - Verily campus in SSF, so enjoy sushi Wednesday’s and daily vegetarian buffets)

Culture Biosciences provides equal employment opportunities to all employees and applicants. We seek to build a company that promotes inclusion and expands the diversity of our industry as a whole. We encourage people with identities underrepresented in biotech and technology to apply.

Teaching kids to think critically and communicate effectively has never been more important, and NoRedInk helps students become better writers in more than 60% of U.S. school districts.

We are currently seeking a hands-on Director of Marketing Operations to spearhead our marketing operations team. This role is pivotal in ensuring that our marketing strategies are data-driven, efficient, and seamlessly integrated with our broader business objectives and our product experience. As the Director of Marketing Operations, you will manage a small team (starting with one direct report), report directly to the SVP of Marketing, and significantly contribute to our long-term marketing strategy and educational mission.

Key Responsibilities:

Marketing Strategy Implementation

• Develop and implement comprehensive marketing strategies to effectively reach target district and school audiences.
• Collaborate with product, sales, customer success, and revenue operations teams to align marketing initiatives with company objectives.

Data Analysis and Insight Generation

• Coach the marketing team to utilize data analytics to drive marketing decisions and measure campaign effectiveness.
• Regularly report on marketing KPIs to senior management, providing actionable insights.

Team Leadership and Development:

• Lead and coach the marketing operations team, fostering an environment of continuous learning and improvement.
• Encourage innovation and creativity within the team.

Cross-functional Collaboration

• Work closely with other departments to ensure a cohesive and unified approach to customer engagement and experience.
• Contribute to company-wide strategy discussions and decision-making processes.

Technology and Process Optimization:

• Oversee the efficacy and administration of the marketing technology stack, including but not limited to Salesforce, HubSpot, Clearbit, WordPress, Airtable, and Highspot.
• Lead our Pardot-to-Hubspot migration, in partnership with our Marketing Operations Manager (who has Pardot experience).
• Collaborate closely with the engineering team to capture and leverage website and product data as appropriate, and to optimize the overlap between product and GTM systems and communications.
• Collaborate with the data team to consolidate data sources in an effort to simplify and improve visibility of reports.
• Oversee the marketing website performance including driving strategy and new initiatives to optimize conversion rates.
• Continuously refine and improve marketing processes for greater efficiency and effectiveness.

About You:

• Minimum of 6+ years in marketing operations, preferably in a B2B SaaS and/or education technology environment.
• 3+ years as a people leader
• Demonstrated ability in developing and executing successful marketing strategies that drive impact.
• Data expert, able to develop dashboards and reports to support monthly and quarterly reporting cadence
• Strong analytical skills with a track record of successfully advising leaders and peers on data-driven decision-making.
• Expertise with Salesforce reporting and marketing automation tools (HubSpot preferred).
• Excellent leadership and team-building skills, with experience managing small teams.
• Ability to inspire and motivate, fostering a positive and productive work environment.
• Effective and clear executive-level communication skills, both verbal and written
• A collaborative mindset, adept at working with cross-functional teams.
• A passion for innovation and a desire to stay abreast of the latest marketing trends and technologies.
• Willing to travel up to 5% of the time.

What NoRedInk Offers:

• A competitive salary and equity package in a well-funded startup with a strong product-market fit
• Excellent health, vision, and dental benefits (U.S. Only)
• 100% remote work environment
• Flexible PTO and paid parental leave
• 401(k) (U.S. Only)
• LinkedIn Learning subscription with unlimited access to thousands of expert-led online courses
• Team retreats and events to connect with fun, talented coworkers
• The ability to help millions of students and teachers and address a critical societal need

About NoRedInk:

NoRedInk helps students in over 60% of US school districts become better writers. Our deeply engaging, adaptive curriculum personalizes exercises to kids' interests, guides them through the writing process with instructional support, and boosts their skills through targeted practice. Students have completed over 10 billion exercises on our site, and our mission is to help all students harness the power of the written word.

Check out our press page, including our 2-minute pitch on NBC and articles in The Washington Post, Wall Street Journal, and Forbes.

NoRedInk believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. At NoRedInk, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. 

Compensation at NoRedInk is robust and includes a full range of benefits, unlimited PTO, monthly co-working stipends, an initial home-office set-up stipend, and generous equity. Our salary ranges are based on factors such as expectations as laid out in the job description, location-specific market data, internal parity, and the experience and skills of individual candidates. Therefore, the compensation range which includes salary + bonus is $150,000 - $202,000 and accounts for a variety of locations and skills/experience. Please know that if you are invited to speak with a recruiter at NoRedInk, they will have an open discussion about compensation during your first call to ensure alignment. 

Reporting to Nextiva’s Chief Marketing Officer, the Senior Director of Brand Marketing will lead our global Brand Marketing and Media strategy, overseeing Brand, Social Media, Creative, Video, and Communications.

The Senior Director of Brand Marketing will play a key role in the strategic development, implementation, and management of marketing initiatives to support the next phase of Nextiva’s brand evolution.

This is a strategic and highly cross-functional role with direct interaction to Nextiva’s leadership team. It requires strong leadership and the ability to forge strong partnerships across Go-to-Market, Product, and Communications.

Key Responsibilities:

• Brand Strategy and Positioning:Develop, refine and share our brand strategy to ensure alignment with our business goals and objectives. Collaborating cross-functionally with Executives, Product and GTM leadership teams, define and communicate our unique value proposition, key messages, and brand positioning in the B2B SaaS industry.
• Brand Identity and Messaging:Oversee the development and maintenance of our brand identity, including logos, visual assets, and brand guidelines. Craft compelling and consistent messaging that resonates with our target audience and reflects our brand values.
• Media Execution: Manage all day-to-day global brand and media programs, leading cross-functional teams to ensure all channels — owned, earned, and paid across physical, digital, press, social — are integrated and compelling to represent key brand objectives and revenue goals.  
• Creative Execution:Build a creative team and implement friction-free processes to enable a high-throughput team to support functions across the company with high-quality visual assets and videos
• Customer Acquisition: Support the Revenue Marketing team to design a repeatable brand-led customer acquisition flywheel to accelerate revenue growth where brand fuels demand generation and demand generation fuels brand; innovative customer-centric brand marketing efforts that build awareness.
• Market Research:Stay updated on industry trends, competitive landscape, and customer insights to inform brand decisions. Conduct market research and customer surveys to gather feedback and refine brand strategies.
• Cross-functional Collaboration:Collaborate closely with other departments, including product, sales, and customer success, to ensure brand consistency throughout and at every touch point internally and externally - police the brand, protect the brand
• Analysis and Reporting:Present monthly and quarterly analytics and recommendations to the senior leadership team based on data-driven insights and qualitative learnings from ongoing brand measurement
• Share of Social Voice: Design and coordinate implementation of a earned social media strategy across the company's owned channels, ensuring it aligns with our business goals, voice, and brand, and improves engagement
• PR: Develop and launch a communications and PR strategy that garners Nextiva a strong share of voice from earned media, positioning the brand as a respected market driver at the forefront of the business communications category
• Budget Management:Manage the brand marketing budget effectively, allocating resources to initiatives that deliver the greatest ROI.

Required Skills and Qualifications:

• 10+ years of relevant experience in marketing with an emphasis on building brands
• 10+ years of leadership experience managing and scaling a Corporate or Brand Marketing team
• Proven success as a  storyteller and communicator — to executives, cross-functional leaders, channel partners, and the Nextiva community at large
• You have a proven ability in building, developing, organizing, and leading teams
• You are strategic and customer-obsessed, using insights to drive storytelling that converts
• You can easily adapt to flex between big picture strategic thinking and first-rate execution. You’re eager and ready to dive in and make an impact out of the gate

Compensation, Rewards & Benefits:

Nextiva provides a comprehensive employee benefits package that includes medical (including supplemental plans for accident, hospitalization and critical illness), telemedicine, dental, vision, disability, life insurance, legal assistance, an Employee Assistance Plan, paid parental bonding leave, PTO for hourly employees and Flexible Time Off (FTO) for salaried employees, an employee long-term savings plan (401k) through Fidelity with Nextiva matching, comprehensive employee wellness programs and loads of learning and development opportunities which are coupled with career paths to last a lifetime.

Interested in joining our amazing team at Nextiva HQ? Apply today as we launch the future of business conversations!????

To check out what’s going on at Nextiva, check us out on Instagram, Instagram (MX), YouTube, LinkedIn, and the Nextiva blog. 

In 2022, Nextiva has been recognized by Comparably as the ‘Best Place to Work’ in the following categories: Best Company Leadership, Best CEO for Women, Best Global Culture, and Best Places to Work in Phoenix.

Additional workplace awards include 2021 LinkedIn Talent Employee Engagement Champion, Comparably’s Best CEO 2021, Best Company Culture 2021 and 2018, Best Company Compensation 2022, 2021 and 2019, and Glassdoor’s 2020 Best Places to Work.

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS. 

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A bit about Health & Happiness

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team 

We are seeking a highly experienced and results-driven Director of Performance Marketing specializing in social advertising, programmatic ads, and search advertising.

The ideal candidate will have a proven track record of success in managing large budgets and complex item catalogues within the consumer goods industry. This individual will be responsible for developing and executing paid media strategy for our business. As the Director of Performance Marketing, you will lead an internal team of managers and collaborate with external agency partners to achieve our marketing objectives. Additionally, you will identify, access, and integrate future technologies, artificial intelligence, and machine learning, as competitive advantages.

Duties and responsibilities

• Oversee planning, execution, and optimization of performance marketing media campaigns across various channels, including but not limited search, social and programmatic (Display, Video etc.).
• Be the driving force behind all facets of paid media campaigns, relentlessly refining performance and optimizing ROI. Harness A/B testing, audience segmentation, and bid strategies to elevate our campaigns.
• Develop and execute a comprehensive full-funnel paid social media strategy across Facebook, Instagram, and TikTok, driving social commerce initiatives and optimizing campaigns for platform-specific audiences to maximize ROI.
• Manage the performance marketing budget, ensuring efficient allocation of resources for maximum impact.
• Collaborate with cross-functional teams to integrate performance marketing efforts seamlessly with business objective and other marketing initiatives.
• Dive into the data to refine our marketing intelligence.
• Track, analyze, and report on key performance metrics across each funnel stage to improve campaign effectiveness and achieve incremental return on ad spend.
• Drive new customer acquisition through targeted performance marketing campaigns.
• Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing, programmatic media, paid search and paid social media.
• Lead and mentor a team of performance marketing managers, fostering a culture of innovation, collaboration, and continuous learning.
• Manage relationships with external agency partners, ensuring alignment with business goals and driving performance improvements.
• Collaborate with internal and external partners for digital content creation.

Desired Skills and Experience

• Bachelor's degree in marketing, business administration, or a related field.
• Proven experience as a Director of Performance Marketing or similar role, with a focus on social, search and programmatic media.
• Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry.
• Proficiency in programmatic media buying platforms, such as Google Display Network, DSPs, and DMPs
• Affiliate network advertising experience preferred
• Strong analytical skills and ability to interpret data to drive strategic decision-making.
• Familiarity with future technologies, such as Amazon Marketing Cloud, AI, and ML, is desirable.
• Excellent communication and leadership abilities, with the capacity to influence and inspire teams.
• Experience managing external agency relationships and collaborating with cross-functional teams.
• Proactive, self-motivated, and able to work in a fast-paced, deadline-driven environment.
• Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.
• Genuine ambition to succeed
• Resilient personality with a strong work ethic
• Pragmatic and solution oriented.
• Committed to high standards and continuous improvement.
• Self-starter who thrives in team environment and autonomous working
• Creative and unorthodox thinker, able to push projects forward in an unstructured environment
• Able to communicate concisely and effectively

As an equal opportunity employer, H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment.

Director, Marketing Operations

We are seeking a highly strategic and results-driven professional to assume the role of Director of Marketing Operations. Reporting to the CMO, this leader will take charge of project management, process development, and ownership of marketing technology. The ideal candidate will be adept at overseeing the entire lifecycle of marketing initiatives, ensuring seamless execution, and harnessing data-driven insights to optimize performance.

Key Responsibilities:

• Project Management: Develop and implement robust project management processes to enhance efficiency and productivity.  Lead end-to-end project management for all marketing initiatives, ensuring timely and successful execution.
• Reporting and Analytics: Define and operationalize a robust reporting cadence for each marketing function. Real-time dashboards, actual vs goals, attribution, board reporting, budget spend, ROI etc to enable the marketing team to be entirely data-driven in their planning and decision making in all sectors - VSB, SB, MM.  Collaborate with analytics teams to implement tracking mechanisms and KPIs to measure the effectiveness of marketing campaigns and ROI.
• Data Hygiene: Ensure all data generated and used by the Marketing and SDR/ BDR teams is accurate, closely managed, and regularly purged. Manage relationships with data vendors and services. Develop and enforce data governance policies to maintain data quality and compliance with data privacy regulations.
• Marketing Automation and Campaign Execution:Work with marketing teams to create, execute, and automate marketing campaigns, including email marketing, lead nurturing, and lead scoring. Implement marketing automation workflows to nurture leads through the sales funnel specific to each marketing segment.
• Operational Efficiency: Establish and own marketing operations processes to streamline workflows and improve overall departmental efficiency.  Continuously assess, manage and optimize existing processes, systems & technology to adapt to evolving business needs and industry best practices.
• Technology and Innovation: Stay abreast of emerging technologies in the marketing space and evaluate their potential for enhancing operational efficiency. Manage and own all marketing technology platforms, ensuring seamless integration and utilization across the marketing stack.
• Collaboration: Foster collaboration with key stakeholders, including marketing leaders, sales, finance, and IT, to ensure alignment of marketing initiatives with broader business goals.
• Budgeting:  Manage the marketing operations budget and forecasting; monitor expenditures, ensuring cost-effectiveness and adherence to budgetary constraints.
• Team Leadership and Development:Build and lead a high-performing marketing operations team, providing guidance and mentorship to team members.
• Marketing Training and Enablement: Provide training and support to marketing team members on the use of marketing technology tools and systems. Keep the team updated on best practices and emerging trends in marketing operations.
• Scalability and Growth: Plan for the scalability of marketing operations to support company growth and expansion into new markets.

Required Skills and Qualifications:

• 10+ years of relevant experience, with proven experience in a senior marketing operations role, demonstrating successful project management and process optimization.
• Strong analytical skills with the ability to derive actionable insights from marketing data.
• In-depth knowledge of marketing technology and the ability to manage and integrate various tools.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Strategic thinking and problem-solving capabilities.
• Demonstrated leadership experience, including team management and development.

Compensation, Rewards & Benefits:

Nextiva provides a comprehensive employee benefits package that includes medical (including supplemental plans for accident, hospitalization and critical illness), telemedicine, dental, vision, disability, life insurance, legal assistance, an Employee Assistance Plan, paid parental bonding leave, PTO for hourly employees and Flexible Time Off (FTO) for salaried employees, an employee long-term savings plan (401k) through Fidelity with Nextiva matching, comprehensive employee wellness programs and loads of learning and development opportunities which are coupled with career paths to last a lifetime.

Interested in joining our amazing team at Nextiva HQ? Apply today as we launch the future of business conversations!????

To check out what’s going on at Nextiva, check us out on Instagram, Instagram (MX), YouTube, LinkedIn, and the Nextiva blog. 

In 2022, Nextiva has been recognized by Comparably as the ‘Best Place to Work’ in the following categories: Best Company Leadership, Best CEO for Women, Best Global Culture, and Best Places to Work in Phoenix.

Additional workplace awards include 2021 LinkedIn Talent Employee Engagement Champion, Comparably’s Best CEO 2021, Best Company Culture 2021 and 2018, Best Company Compensation 2022, 2021 and 2019, and Glassdoor’s 2020 Best Places to Work.

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS. 

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